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Dec 26 2013

7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistake

When you start planning your wedding, you enter into a whole new world that can come with a shockingly high price tag.  It’s natural to look for places to cut corners, but here are some facts to consider before hiring an amateur photographer for your wedding day.

1. The number one regret of couples after the wedding is not investing more money in a photographer.

When the wedding is over, all you have left are your photographs.  Unfortunately, it’s not until AFTER the wedding that most couples truly realize this.

“I’m a professional blogger whose wedding pictures were ruined because I hired an amateur. Even though I did all of the right things (showed her photography styles I liked, furnished a shot list, asked if she owned her own equipment–she lied about that one) I still got crappy, blurry, point-and-shoot looking snapshots of my wedding.

I have literally been heartbroken for years over this. I had a re-do photo shoot with my husband on our first wedding anniversary. Though we included all of our decor and DIY projects, a re-do can never fully capture your wedding day. There is no mom and dad dancing, no first kiss as husband and wife, and no funny kid antics…photographers and brides have one shot to get it right. Just one. I blew it by hiring an amateur, and there is no way to ever repair the damage done.” –Christie O. Mountainside Bride

2. An amateur doesn’t take your wedding as seriously as a professional, and it shows in his work and performance.

A professional photographer has invested thousands, possibly hundreds of thousands, in quality equipment and education.  She’s only as good as her last wedding, and her reputation is on the line with every couple.  She can’t afford to bail on you a week before the wedding because something came up, or disappear with your files after the wedding.

“Knew a guy who had a camera store in a strip mall in a moderately fancy area of town…He said he’d be glad to do the shoot…he took 12 bazillion photos. Came back from honeymoon a week later, went to the store check in hand to get the photos, closed, gone, out of business, store for rent.

Called, called, called, found his residence to be a mobile home in a distinctly NOT fancy area of town. Went to get the pix, ‘Oh, he moved yesterday, left no forwarding address…’  We’re still married (I got to keep the bride, even if not the pictures of her) and it has been 18 years so far. She’s still furious…” –  Mike Arman, Florida

3. You need a photographer with specific wedding experience to guarantee high quality images, no matter what.

When things don’t go according to plan, and at some point you can expect that they won’t, an amateur won’t know how to recover.

“Professionals have experience in how to use poses, angles and lighting to enhance their bride’s best features and hide the imperfections.  Every bride wants to look their best. Professionals can do that – amateurs, because they are amateurs, can’t always pull it off.  A pose that may look fantastic on one bride, may not flatter another bride.  Professionals have worked with brides in all shapes and sizes and know which poses look best for which bride.” Tracy Wimberly, Any Occasion Photography

“The stress and variables of wedding day photography are not something to be taken lightly. It’s literally the fastest moving day you can ever imagine…If you are not prepared for that, or know how to handle those situations, the walls can close in very quickly! Even the best photographers in other genres can struggle. Wedding photographers have to learn to fire off great shots quickly, sometimes with fast changing light. Even with experience it’s hard, trust me! Throw into the mix guests wandering into frame, iPads being held aloft for the picture uncle Dave just HAD to get…. Experience and skill will help get you through most of this, but without it, you are losing limbs out there!” – Nick, Studio 1208

4. An amateur can’t afford a backup, which means you’re left without a Plan B.

You need a back up for everything on your wedding day so that you’re covered, no matter what happens.  An unprepared amateur can leave you with nothing.

“I recently had a couple who hired an amateur photographer who had a car accident and was unable to show up to the wedding. He did not have a plan B in place, and since he didn’t have any backup staff to cover the event – the only photos taken of the most important day of this couple’s lives were random cell phone shots from family and friends.” – Cindy Pierce, Wedding Planner at the Addison

“As world-famous Chase Jarvis says, ‘You don’t get to be in the PGA by being sorta good at golf.’ Professional Photographers make it work no matter what the circumstances are. Whether it be raining, or there’s a huge distraction at the venue, a professional will use the best of his/her abilities to get the best possible images.” –Adam Rasheed

5. An unprofessional photographer can ruin your wedding day.

A wedding photographer must be both assertive and engaging in order to take the images you want without irritating you or your guests.  This requires experience, professionalism and the right personality.

“I have heard stories ranging from how their photographer showed up in sweatpants and a sweatshirt on their wedding day, to their photographer showed up stoned…I have even heard stories of how a photographer changed their mind and decided they couldn’t have their digital files (after that was what they had agreed on and paid for, but was never formally written into their contract.) The photographer then held their photos ‘ransom’ until they came up with $2000 more than they had already paid.” – Amy Zellmer, Custom Creations Photography, My Photo Biz Coach

6. Hiring an amateur means more work for you.

An amateur photographer won’t automatically know what shots to take or the traditional timing of events.  If you want all these details attended to, you’ll have to learn what needs to be done yourself and make sure they do it.

“An experienced wedding photographer will come to a bride with a shot list and work with them to determine every moment the couple would like captured. An amateur who is not experienced with wedding photography will not know what moments are most important, therefore putting much more pressure and work on the bride and groom to ensure they get the shots they want.” – Cindy Pierce, Wedding Planner at the Addison

7.  You’ll miss moments you never even knew happened.

When going through photos after the wedding, couples are often surprised at the many funny and moving moments the photographer captured that they never witnessed.  An amateur isn’t going to capture them, and you’ll never know what you’ve missed.

“My sister-in-law hired a fashion photographer ‘friend’ who gave her a next-to-nothing deal to shoot her wedding. He missed so much. Important wedding moments. Her dad walking her down the aisle? Not covered. Kiss at the altar? Out of focus…he just looked panicked and out of his element all day. I am sure in his own genre, or with more time, he would be great. But that counts for nothing in the aftermath. All she was left with, was some bit part memories of her wedding day, which for her (and us) was devastating.” – Nick, Studio 1208

“We were married before becoming professional wedding photographers so we, like so many couples out there, didn’t realize what it meant to hire a professional…She also missed our first kiss and come to think of it, she didn’t capture a single kiss by the two of us the entire day.” – Brian + Briana Elledge, Divine Light Photography

Your wedding day only happens once; make sure you hire a wedding photographer who gets it right.

This blog was posted with permission from Book More Brides.

Written by Alan Ley · Categorized: Tips · Tagged: Wedding Advice, Wedding Tips

Dec 15 2013

“I Don’t Want to Spend a Lot on a DJ – It’s Just Music…” – said every regretful bride…

“It’s just music – right?”

Wrong.  Music, or rather, your entertainment, is KEY to a successful event – your Reception PARTY! Who has a party without music?!

Now you may be thinking, ‘I can just get some speakers, and run my iPod’… Please allow me to assure you, this could be the biggest mistake you’d make on your wedding. And I speak from personal experience here.

When I was a bride, I had a VERY limited budget. And while I DID want to have a DJ, we had a choice to either feed people, or have music. Yes it really was that tight. But love prevailed, and we threw caution to the wind, and were married just the same. But not without some regrets. With the music – not the marriage. icon wink “I Don’t Want to Spend a Lot on a DJ   It’s Just Music...”   said every regretful bride...

I always suggest that my couples consider putting their financial investment toward their memories – for themselves (through photo/video), and for their guests, in the form of great entertainment.

Guests may not remember what the bridesmaid’s bouquets looked like, but they WILL remember how they felt, and if they had a good time.

Here are some of the key reasons hiring a PROFESSIONAL DJ will give you the time of your life (and your guest’s too!) for your wedding celebration:

The most obvious – An excellent selection of music to suit all tastes. 
While this may seem silly if you don’t think it’s important, or care about your guest’s musical taste, but, this is a biggie. You really do WANT ALL your guests to enjoy at least some part of the dancing portion. Besides, who doesn’t want to see Grandma shakin’ her thang to some Beatles?!

Ability to keep the crowd dancing by fading out music that clears the dance floor, and revving them back up with another kickin’ song. Having someone manage the music selection LIVE will keep your party going. Can you imagine what would happen if you made a playlist on your iPod and it cleared the dance floor?! Who’s going to manage that? It’s pretty hard to recover from – trust me.

Beat Mixing:  Skilled DJs know how to bring one song down and another up while mixing the two song’s beats together – just like at the club, only it’s your own awesome wedding!

Sound Levels: Not all CDs are created equal, and neither are their sound levels. DJs mix and fine tune each song to ensure that no guest gets blasted, and so that the energy is kept at the same level in the room. Ever noticed that issue on your iPod? You’re not dreaming, it happens. Imagine THAT full scale at your wedding!

Allow me to interject my personal experience here. As a planner, I have encountered couples that insisted on iPod music. One in particular had a friend who was supposed to manage the music, however he ended up being seated too far from the soundboard, so every time the volume was too loud or too soft, he’d come running from his table during the middle of dinner to manage it.

After a while, he just didn’t bother! And every time the volume went up or down, every guest’s head would turn toward the sound mixer… ACK!! So I had to step up to become a permanent sound mixer, as well as toast prompter, kitchen cue-r, and everything else that a wedding planner must be.

Proper Room Set Up: While you may think it’s fairly a standard process to just set up some speakers, you may be surprised to know there is much more involved. Check it out:

You should have a discussion with your DJ in advance about where the VIP tables will be situated so that these guests can hear best (but again, not too close to the speakers either. Think about Grandma again who will be constantly complaining about the sound levels – she won’t be able to hear the toasts, but then will be annoyed the all that ‘noise’ when the dancing starts!). Strategic advanced planning matters here!

Circuit overload. You’ll want to know your amperage per device so that you don’t blow the breakers – which may be linked to the kitchen, which is in the process of cooking your wedding meal! Oops. Yeah, that.

Safety: Wires need to be taped down too. DJs know how to do this discretely and have ample cord to go around the perimeter of the room, instead ofacross it! Additionally, some cords may need to go above the door frames for safety reasons and would need to be taped to the wall. However, if you hold your reception at a Heritage location, be rest assured, they have strict rules about what kind of tape can be used. Professional DJs know this and come prepared!

Back up: A professional DJ also has back up equipment should there be any sort of failure. They can quickly grab the spares, and get the party hopping again fast – and perhaps even without anyone ever noticing!

DJ / MC. Not all DJs are great MCs, but some are, and they do know how to manage a microphone with ease. (*Hint: if they hold the mic like a rapper  – all choked up at the top while it looks like they’re eating it, they’re probably not going to be a great MC choice – on the next MTV awards maybe, but not your ideal MC).
Professional speakers know how to hold a mic properly, they speak into it clearly, and have good diction. Your wedding is not an opportunity to ‘dis the establishment’, so form matters at this occasion!
Also, content is the main entree here, so if they’re worth their salt they’ll want to know your ‘love story’. They’ll do their homework on you so they can host your day with more than enough information to make them look as if they’ve known you for years.

Entertainment: Aside from MC’ing your reception, you’ll want to keep the crowd entertained. Not to worry – a professional DJ will also provide creative input on how to keep the energy alive, and knows where to incorporate the ‘entertainment’ too. They also know the reception is about the couple (not them!), and will work hard to heighten the day’s emotions too (yes, you really will want to laugh and cry with great joy.) These will be the most powerful memories of your celebration. The biggest belly laughs at our reception are some of my favourite moments. Don’t discount your DJ/MC’s role in this very important element! Look for someone with a balanced personality when interviewing them. If they’re super shy, or over-the-top overt (where you can’t seem to participate in the conversation), they may not have what it takes. Get references – they’ll provide the most honest feedback.

Your professional DJ will also not be crude, or rude, or drink on the job. They’re working after all. And they will dress appropriately, in a suit. And they’ll leave their 8 Ft. promotional banner at the office. Seriously.

Accreditation:  Your DJ should demonstrate their professionalism by participating in associations that help keep them fresh and current in the world of wedding entertainment. Here are a few associations that support DJs, as well as educate you – the consumer. Check them out:
CPDJA: Canadian Professional Disc Jockey Association (www.cpdja.ca)
CDJA: Canadian Disc Jockey Association (www.cdja.ca/site/home)
ADJA: American Disc Jockey Association (http://adja.org/).

So you see, there is MUCH more to a DJ than just his/her music collection. And you certainly get what you pay for. If your DJ is a professional, this will be his/her only source of income, and they take their job seriously, and charge accordingly.

Don’t regret YOUR wedding by having your guests leave early because they’re having a miserable time. A few hundred dollars difference to hire a professional DJ may make or break the kind of memories you’ll have of your wedding.

Choose wisely, and happy planning!

Note: Special thanks goes to the amazing Michael Coombs and Peter Merry, DJs Extraordinaire! I learned much of what I have shared here through them, both as a leaders in the wedding community, and through first hand experience while working with Michael (Peter – come to Toronto so we can finally work together!). You guys rock. icon wink “I Don’t Want to Spend a Lot on a DJ   It’s Just Music...”   said every regretful bride...

This blog was posted with permission from The Wedding Coach.

Written by Alan Ley · Categorized: Tips

Oct 29 2013

9 Reasons Why Hiring an Amateur Wedding DJ Is a Huge Mistake

What most couples who are planning a wedding don’t know is that saving money by hiring an amateur DJ for your wedding comes with a high price tag.  Before you make a decision you regret, here are some things you need to know.

1. There’s a high probability that a cheap (or free) DJ won’t be in business by the time your wedding arrives.

Many low-priced DJs aren’t charging enough to support their own businesses for the long term; you’re just financing their hobby.  Meanwhile, your wedding is 6-12 months away or more.

We’ve received those calls from desperate couples who had a “friend of a friend” DJ cancel on them last minute.  It’s not pretty.

Do you want to risk the possibility that the cheapie DJ is bankrupt and out of business before your big day?

2.  Amateurs are less invested in their performance than a wedding professional.

The amateur DJ is doing it “for fun,” and if something goes wrong, it’s not a big deal.  A wedding professional, on the other hand, risks his entire reputation and livelihood with every performance.  One bad review can destroy his business and he knows it.

At one wedding, the DJ brought along his wife and newborn.  Their table was littered with MacDonald’s bags and his wife decided to breastfeed the baby during dinner.

Would you rather have an entertainer who is 100% invested in his business and performance on your wedding day or someone who does it as a hobby?

3.  A wedding is a unique event that require the skills and experience of a wedding specialist for a smooth, flawless ceremony and reception.

It’s about more than just playing music.  Your wedding DJ is responsible for coordinating the timeline, orchestrating the introduction and flow of events, working with your other vendors, managing the guests, reading the crowd and making sure the right song is played at just the right time.

Even a DJ who is quite experienced in the club setting will be at a loss because she simply isn’t familiar with the flow of events and how to prevent disasters when something goes awry.

One inexperienced DJ mistakenly announced a special dance with the bride and her grandfather because he forgot to update his notes.  The entire family started crying because Grandpa had passed away two weeks earlier.

Are you willing to place the outcome of your wedding in the hands of someone who doesn’t “do” weddings for a living?

4.  Your guests won’t dance without an experienced entertainer who can read the crowd and keep the momentum going.

You have to play the right songs at the right time and in the right order to maintain dancing.  Oftentimes, the mood changes and your entertainer needs to change the program to maximize the dancing along the way.

If she can’t mix from one song to another, you’ll have gaps of “dead air” or awkward rhythms that will frustrate your guests and clear the floor.

Many couples think that providing an amateur with a set list of songs they love will be enough to make a fun wedding.  It’s not.  You need someone with experience to work with your requests and what your guests are responding to in order to avoid an empty dance floor.

One bride regrets hiring her DJ because he played “Unforgettable” five times during the wedding because he didn’t know any other slow songs.

Are you willing to sacrifice the fun at your wedding to save money on a cheaper DJ?

5.  The MC (the guy or girl on the microphone) has a huge impact on the mood and outcome of your party, for better or worse.

An obnoxious DJ with an abrasive voice will irritate your guests and dampen the mood of the entire party.  Professional DJs invest in vocal training and practice to optimize their performance.

I personally witnessed one DJ and embarrass everyone by making suggestive comments to the bride over the microphone.

Do you want just anyone acting as your wedding host or do you want a professional speaker you can trust?

6.  Your special events may not happen if you don’t hire a specialist who’s experienced in channeling the flow of events.

Who will direct your bridal party and guests at the ceremony?  Who’s going to line them up for introductions?  Who’s in charge of making sure the toasts, special dances and dedications go without a hitch?

Just having the equipment and knowing how to push play doesn’t guarantee the people wrangling skills you need for a fun, smooth reception.  In most cases, your entertainer is the one who makes sure your special events are executed as you’ve requested.

One inexperienced DJ forgot to bring the couple’s First Dance song; they were forced to dance to Barbra Streisand, who they can’t stand.

Will you risk leaving your special events to chance or do you want to ensure that everything is done according to plan?

7.  An amateur doesn’t have the experience to include your unique requests in a way that truly expresses your personality AND keeps people dancing.

You can’t make your guests dance to the songs you like if they don’t feel the same way.  Your DJ needs to read the crowd and have the experience to build sets of music around your preferences.

An amateur DJ can play the songs you request, but lacks the experience necessary to make it work.

One bride told us her DJ played the unedited version of Sexxy Back during dinner and had five minutes of dead air while he queued up the next song.

Do you want your guests on the dance floor all night or is it acceptable to have large chunks of time with no dancing?

8. An amateur DJ has inadequate or non-existent backup equipment, which means that if something fails you have no music at your wedding.

A fully functional backup system on the premises is essential to making sure you have music at your wedding no matter what.  Most amateur DJs won’t have a backup plan if a speaker blows or a laptop crashes.

We were approached at the end of one wedding by a DJ in the next room who asked if he could “borrow our speakers” because his were broken.

Are you willing to takes your chances without a backup on your wedding day?

9.  DJs who charge less invest less into their equipment, which means you have inferior sound and performance at your wedding.

A stereo system that sounds great in your living room doesn’t sound good in a spacious wedding venue.  Professional speakers and equipment are necessary for clear sound that has impact at low volumes, so your guests can speak at the tables even while the dance floor is thumping.

If you want your guests to actually hear your exchange of vows at the ceremony, you’ll need professional equipment and an onsite tech to make sure that happens.

One DJ showed up at a venue for the first time without ANY speakers or mixer because he’s been told that he could, “use the venue’s sound system” and he didn’t call ahead to verify.

Are sound issues like blasting music or impossible to understand audio acceptable on your wedding day?

If you’re not planning to have any formal events at your wedding, and you’d like a cocktail party more than a dance party, it may make sense to save money by hiring a non-professional.  But if you’re investing thousands of dollars on creating the perfect day, please don’t jeopardize it by hiring someone who doesn’t know what they’re doing.

Your wedding day only happens once; make sure you hire a DJ who gets it right.

This blog was posted with permission from Book More Brides.

Written by Alan Ley · Categorized: Tips · Tagged: Wedding Advice, Wedding Tips

Sep 28 2013

Wedding DJ Testimonial from 9/28/13

“Brian and I worked with Tony for our wedding and he was amazing…did a fabulous job with everything! Our wedding venue was flooded out two weeks prior to our wedding and Tony was very understanding and accommodating in changing our location, time of wedding, etc. Highly recommend Tony to anyone…we could not have been happier with the job that he did. Thanks Tony!” Amber & Brian Deken, September 28, 2013

Written by Alan Ley · Categorized: Testimonials, Weddings · Tagged: Hotel Boulderado

Sep 14 2013

Wedding DJ Testimonial from 9/14/13

Tony did an amazing job as our DJ for our wedding. He took the time to get to know us and the type of music we liked. He was very helpful with questions and willing to make any changes we needed. His timing was perfect during the ceremony on the song transitions. During the reception, he coordinated all of the announcements which kept everything on track. He did a great job by mixing in songs we requested along with his own mix. All of our guests had a great time dancing and loved the music he played. Thanks Tony!! Lindsay & Matt Abbott, September 14, 2013

Written by Alan Ley · Categorized: Testimonials, Weddings · Tagged: Red Rocks Country Club, Samantha Randall Photography

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Sound Master Entertainment

Sound Master Entertainment is dedicated to creating unforgettable celebrations across Denver and throughout Colorado. With a passion for music and a commitment to excellence, we provide a personalized DJ and MC experience tailored to your vision.

From planning to execution, we’ll guide you through every detail to bring your dream wedding to life. On your special day, we’ll seamlessly coordinate with your vendors, ensuring a smooth, stress-free experience—so you can relax and enjoy every moment.

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